How did you attract/address your audience?

Prezi about target audeince

Looking at my preliminary task, what do I feel I've learnt in the progression from it to my final product?

There is a clear distinction between my preliminary task and my final product.

When creating my preliminary product I was still new to media, having never studied it before I was unsure of how to properly use the camera and how to use camera angles and movements to add to my film. Throughout the year I gained knowledge about camera angles and movement and how they can represent different things, I applied this knowledge to my final product making it better than my preliminary task. Not only does my final product have a greater range of shots but also the shot types are used effectively adding and building tension in places and showing continuity in others.

When making my Preliminary task although I had a clear image in my head of how I wanted the product to end up, I was unsure of how to precisely film it in order to create what I had envisioned in my head. This uncertainty in how to film resulted in me breaking the 180 degree rule, however with careful editing I found that the break in the rule was not as obvious, I did this by cutting the shots quickly and used close ups shots. In my final product I was more aware of how what I was filming would appear on screen, this awareness made it easy for me to not break the 180 degree rule. It also helped with continuity in my film as I was able to visualise how the shots would go together and flow into each other.

What have you learnt about technologies from the process of construsting this product?

Prezi about technologies

What kind of media institution might distribute my film?

The Studio I decided to use for my media product was Warner brothers, I made this decision based on their long and illustrious past with film noir during the golden age of Hollywood. Warner Bro's were the original studio for creating film noir in the 1940's, back when they were just getting started they made money through the genre as creating films that fit this genres codes and conventions was cheap and easy. Outside sets that didn't need money for props were used instead of building sets from scratch and effects such as dry ice for smoke and expert light use made it cheap to produce good results. 

I created my own production company 'Constantine Film Productions' to work along side Warner Bros studio, by creating my own production company I was given creative freedom in both the style and genre on the production company clip, I was able to give it a darker undertone which fits in with my media product. 
In the film industry production companies are responsible for aspects such as fundraising for the production of the film, which may be through parent companies, partner companies or private investors. It is often the production companies which handle the budgeting for the film as well as looking into the talents such as actors, artists and music producers available for a film. Scripting and post-production work is also handled by production companies. It is also down to the production companies to handle distribution, marketing and advertisement of the film once completed. It is often found that production companies usually work for or are part of larger film studios or entertainment companies, this has become known as the 'studio system'

Making my Production Company...

Using the software Adobe After Affects I created a film production company. By deciding to create my own production company, I was trying to show initiative and understanding of technical aspects of media.

To begin with I had to watch tutorials to teach myself about Adobe After Effects After that was done it was simple to move on with the process. Deciding what image and name was the next step. I chose my surname as the company title to make it clear that I was the one creating the film but decided to have a pentagram as the image. This decision was based on the darker role undercurrent I wanted for the film. 

The effect I used was a distortion effect, this made the image appear shaky at certain intervals on my choosing, I decided to go with this type of effect as it build mystery and adds tension from the get go as it is an effect usually seen in thrillers, and horror movies buts before a film cuts off and although my Film is a film noir I wanted it to have a darker undercurrent.

Every aspect of the production company was made by and edited by me, by working alone I was able to create Exactly what I wanted. I used black and white as a colour scheme as I wanted a link to the past and old film noir. 

Coursework feedback

Hannah,

Your desire for perfection is commendable and the film that you are editing is an improvement on the previous edit and demonstrates an aspiration toward the higher grades. The issue now is time and completing all aspects of the coursework.   Your research and planning is thorough showing excellent understanding of codes and conventions and audiences and institutions. 

Targets

• Complete an edit of the film and  let me have a copy to upload to our you-tube page
• Ensure the evaluation questions are complete and use technology to present this where possible
• Manage your time effectively including spending time on Tuesday after 4pm completing the coursework with me

Codes and Convention

In what ways does your media product use, develop or challenge forms and conventions of real media products? 




My film noir opening is loosely based on the 1996 David Fincher film, Se7en. To begin with my film opened with a title sequence from the femme fatales point of view. This allowed for the audience to be given an insight into her mind. It suggests both insanity and gives the film a dark and mysterious tone from the get go. This type of sequence is used in Se7en, and by basing my title sequence on it I am meeting the codes and conventions of a neo-noir/film noir movie. The lighting used in this sequence is low key, this is the classic film nor lighting as it allows for mystery to be built through the abundance of shadows. This lighting accompanied by the ambient non-diegetic sound track builds tension, adding a sinister undertone to the title sequence. This sinister undertone is what accompanies the femme fatales character. Like classic film nor my opening sequence features a femme fatal, by keeping to the classic dark representation of a female femme fatale I'm meeting the conventional codes and conventions of a film noir. Femme fatales in classic film noir films are shown to be beautiful, naïve to the world and in need of a 'hero' this is part of their allure that reels in the detective in the film. By innocent act however is a trap that hides their devious even murderous nature. In my film the codes and conventions are clearly, the voice over when detective Greyson talks about feeling 'like a fly lead by a spider' is a classic example. This not only shows the femme fatales codes and conventions but also shows classic film noir conventions, the sexist language and the uses of a voice over are all aspects of a film noir.  Although my character is not actually shown to be talking she is shown to be wearing a nice coat with a fur hood outline this meets the conventions of a film noir. 







 This would make the audience especially females feel a little empowered but also resentful towards the negative stereotype. Especially as in today's society women are striving for gender equality. 

This negative female representation of a femme fatale is juxtaposed by the female detective in my film. By having both a negative and positive representation of females in my film opening I'm trying to both show the codes and conventions and but also a modern woman who is more relatable to the audience. By having a female detective which is a stereotypically male role the typical codes and conventions of a film noir are being challenged. the two role female detective and femme fatale oppose each other, showing two sides of women. The female detective is also used in my film to represent a side of reason, she's not going to be fooled by the femme fatale like the male detective.