Thursday, 11 December 2014

Collective identities & My target audience- the 5th day

Collective identities
Metro sexual; a man who likes to take care of himself. They take an interest into the latest fashions, physical enhancement remedies, health and fitness. They look for products to improve fitness, as well as colognes, exfoliating treatments and moisturisers. These types of products are therefore usually aimed at this collective group. Christian bales portrayal of the narcissistic metro sexual Patrick Bateman in American psycho, his portrayal shows how completely self-absorbed a person can become, he devolved so far that he could no longer identify as human. “There is no real me, I am simply not there”

Nathan Barley, a parody television show showing a certain collective identity- hipsters, young adults. This show is a comedy, but is also has a deeper message it is supposed to show people how society should not actually aspire to behave like hipsters. It talks about how this collective group is disrespectful, and that society is entering an age of idiots with this group leading them. Things aimed towards this collective group would be the latest music from the charts, and latest comic films- nothing too intellectually straining.

Trustafarians are the quintessential trust fund babies who have their lives funded for them by their parents. They are usually unemployed or have creative, extrinsic jobs such as artists. They tend to act as though they’re not wealthy, often taking their disposable income for granted. They wear a mixture of vintage charity clothing and expensive designer clothing. They have the latest in technology such as I-Phones. These types of products are usually aimed towards this demographic group.

Geo-demographic profiling 
Corporate chieftains- Samantha & Andrew

To me corporate chieftains would be living in the centre of London, multi-store houses that would most likely be older, more upper class. 
They would most likely be working in modern high rise buildings, with city views. They would have fancy offices, on the highest floors. 
They would take their holidays to exotic locations, remote islands.
They would drive foreign cars, or perhaps be chauffeured around. 
Corporate chieftains would only be drinking the highest quality whisky, brandy, and old imported wines, and perhaps indulging in finer luxuries such as Cuban cigars.
For leisure activities they would enjoy things such as visiting operas, attending charity auctions and balls, going to the races, watching tennis and cricket.
They would dress in expensive Italian suits, leather shoes, and silk ties. Designer dresses, and high heels. 
They would most likely read media texts aimed towards the right wing side of politics, as well as more business and economic based papers such as The Guardian, The Times, and The Wall Street Journal.

My target audience
Both males and females enjoy thrillers; therefore there is no specific gender that I’m targeting. However from looking online and asking peers, teachers and family members I have come to the conclusion that thrillers are predominantly watched by young adults. However there are many sub-genres within thrillers that should be noted- for example neo-noir thrillers. Thrillers tend to be watched more by working and middle class people as these people are able to identify more with the characters- both protagonists and antagonists. Therefore I’m aiming my film towards everyday people. It should also me noted that because thrillers usually involve more modern day technology, that people watching should also have an interest in technology. The very nature of thrillers is mystery, therefore the viewers I’m targeting should also be inquisitive by nature, and love mysteries. 



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