Collective identities
Metro sexual; a man who likes to take
care of himself. They take an interest into the latest fashions, physical enhancement
remedies, health and fitness. They look for products to improve fitness,
as well as colognes, exfoliating treatments and moisturisers. These types
of products are therefore usually aimed at this collective group. Christian
bales portrayal of the narcissistic metro sexual Patrick Bateman in American
psycho, his portrayal shows how completely self-absorbed a person can become,
he devolved so far that he could no longer identify as human. “There is no
real me, I am simply not there”
Nathan Barley, a parody television show showing
a certain collective identity- hipsters, young adults. This show is a
comedy, but is also has a deeper message it is supposed to show people how
society should not actually aspire to behave like hipsters. It talks about how
this collective group is disrespectful, and that society is entering an age of
idiots with this group leading them. Things aimed towards this collective group
would be the latest music from the charts, and latest comic films- nothing too
intellectually straining.
Trustafarians are the quintessential
trust fund babies who have their lives funded for them by their parents. They
are usually unemployed or have creative, extrinsic jobs such as artists. They
tend to act as though they’re not wealthy, often taking their disposable income
for granted. They wear a mixture of vintage charity clothing and expensive designer
clothing. They have the latest in technology such as I-Phones. These types of
products are usually aimed towards this demographic group.
Geo-demographic
profiling
Corporate chieftains- Samantha &
Andrew
To me corporate chieftains would be living
in the centre of London, multi-store houses that would most likely be older,
more upper class.
They would most likely be working
in modern high rise buildings, with city views. They would have fancy
offices, on the highest floors.
They would take their holidays to
exotic locations, remote islands.
They would drive foreign cars,
or perhaps be chauffeured around.
Corporate chieftains would
only be drinking the highest quality whisky, brandy, and old imported
wines, and perhaps indulging in finer luxuries such as Cuban
cigars.
For leisure activities they
would enjoy things such as visiting operas, attending charity auctions
and balls, going to the races, watching tennis and cricket.
They would dress in expensive Italian
suits, leather shoes, and silk ties. Designer dresses, and high heels.
They would most likely read media texts
aimed towards the right wing side of politics, as well as
more business and economic based papers such as The Guardian,
The Times, and The Wall Street Journal.
My target audience
Both males and females
enjoy thrillers; therefore there is no specific gender that I’m targeting.
However from looking online and asking peers, teachers and family members I
have come to the conclusion that thrillers are predominantly watched by young
adults. However there are many sub-genres within thrillers that should be
noted- for example neo-noir thrillers. Thrillers tend to be watched more by
working and middle class people as these people are able to identify more with
the characters- both protagonists and antagonists. Therefore I’m aiming my film
towards everyday people. It should also me noted that because thrillers usually
involve more modern day technology, that people watching should also have an
interest in technology. The very nature of thrillers is mystery, therefore the
viewers I’m targeting should also be inquisitive by nature, and love mysteries.
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