Thursday, 2 April 2015

Who would be the audience for your media product?

Film audience based on rating

Depending on the content that a film has, they are placed into separate classifications. 

A 'universal' rating includes those that are aged from four years to older. These films have no clear focus on sexual behaviour, language and they also do not include references or innuendos to sexual content. The content of universal movies are very mild, from the bad language to the violence that is depicted in the movies, making it age appropriate.

The next rating from universal is PG or 'parental guidance'. These films are normally appropriate for all ages, however certain films may include themes or scenes that may be unsuitable for younger viewers, such as death, racism and bullying.

Films can also be rated with certain ages, such as 12 and 12A.  A '12' may be viewed by any person aged 12 and over, however 12A's require an adult present in order to view the particular movies. These movies acquire this particular age classification due to the fact they will typically include subjects of moderate violence, strong language and brief sexual content. However, the tone of the film should not affect the audience, nor should it contain discriminatory language or behaviour.

The next rating increases to a '15', meaning that individuals aged 15 and older are legally allowed to view this movie. The movie classification is applied to these movies as they may include frequent strong language, substance abuse, discriminatory language, behaviour and sexual content.

This is then increased to '18', meaning that adults are the only ones permitted to view these movies. These can contain content such as frequent and very strong language, as well as discriminatory behaviour. They also may contain frequent substance abuse, strong portrayals of sexual content and horror. Thus, making it inappropriate for younger audiences.

The most common classification that is applied to thriller films is '15'. Therefore, this classification is a subject of the genre and informs me that themes and the content required for a thriller film are appropriate for those aged 15 and over.

It is because of this research that I have decided to classify my film as a 15. My neo-noir presents the conventions needed for this classification as the tone of the film is capable of affecting the audience, therefore I aimed to have an appropriate teenage audience for my film as well an an elder audience who would like the .

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